Who We Are
Create Fam Studio is a design studio that offers collateral design and identity/brand consulting services in San Diego.
We *especially* love working with folks who value and practice critical thinking, cross-cultural collaboration, and community-building in their work.
How We Started
Designer Moe Abugan founded Create Fam Studio as a way to help build the creative-progressive landscape within the greater San Diego region. Moe has moonlighted as a collateral and print designer for nearly 10 years. Many of those projects and roles, however, were worked on a volunteer basis and without compensation. It wasn't until January 2017 that Moe felt compelled to build a home base for her creative design work.
Originally, CFS started as a pro bono hub for creative, collaborative and educational projects. It was a beautifully lofty and ambitious vision! Ultimately, though, we live in a capitalism-driven society and money is a thing. We hope to return to this vision in the future.
Here's a fun/sad fact: our studio logo is a lightning bolt because we miss the San Diego Chargers.
Yes, seriously. We wanted to reclaim that #BoltUp emoji 😭 ⚡️